A results driven business to business marketing professional with strong leadership skills.
Graemes 12 year career as a Marketing Director includes Head of Pan European Marketing for a FTSE 250 logistics company, where he took sales from £28m to £90m in the first year; heading up the worldwide marketing strategy behind the launch of an innovative new board room governance App at the Institute of Chartered Secretaries and Administrators driving business with 30% of FTSE listed organisations and Fortune 500 companies in the 1st year. Then leading divisional Marketing at Exponential-e he supported their transformation into one of the fastest growing technology companies in the UK as recognized on the Times Tech Track 100.
Graeme believes that no matter how small the company if you put the customer at the heart of your business anything can be achieved with a good product and good marketing. Working in such diverse small companies means that there are few marketing challenges he hasn’t experienced.
Graeme firmly believes that key to the sustained success of any company is its marketing strategy and sees that the future of marketing is digital engagement. Digital platforms allow accurate and timely targeting of messages and enhance engagement agility as they are more versatile, allowing messages to be easily and quickly updated to exploit opportunities as they arise in today’s fast-paced markets.