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Liza Armstrong

Head of Service, Hertfordshire Growth Hub

A former business adviser with over 20 years’ experience in helping hundreds of SMEs to launch and grow.

Liza has an expert understanding of the business support arena locally, regionally and nationally. 

Liza is passionate about building strategic partnerships and continuing to develop the ecosystem of support for businesses, of which Hertfordshire Growth Hub is the entry point. She enjoys working closely with key partners to ensure there is collaborative working and strategic planning within Hertfordshire which, matched to business needs.

Her previous experience includes launching, leading and managing a new business incubator.

In her role, Liza leads the Growth Hub’s talented team. She is also responsible for the delivery of the Growth Hub’s contract for Exemplas and its consortium partners on behalf of Hertfordshire Local Enterprise Partnership.